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1. Panda Launch date: February 24, 2011 Hazards: Duplicate, plagiarized or thin content; user-generated spam; keyword stuffing How it works: Panda assigns a so-called “quality score” to web pages; this score is then used as a ranking factor. Initially, Panda was a filter rather than part of Google’s ranking algo, but in January 2016, it was officially incorporated into the core algorithm. Panda rollouts have become more frequent, so both penalties and recoveries now happen faster. How to adjust: Run regular site checks for content duplication, thin content and keyword stuffing. To do that, you’ll need a site crawler, like SEO PowerSuite’s Website Auditor. If you have an e-commerce site and cannot afford to have 100 percent unique content, try to use original images where you can, and utilize user reviews to make product descriptions stand out from the crowd. For more tips on content auditing, jump to this six-step guide. 2. Penguin Launch date: April 24, 20

What is full form SEO,SEM,PPC,SMO,SMM,SEA ? SEO :- Searching Engine Optimization SEM :- Searching Engine Marketing PPC :- Pay Per Click SMO :- Social Meida Optimization SMM :- Social Media Marketing SEA :- Searching Engine Advertisement What Is SEO? Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO). SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines. This SEO tutorial covers all the necessary information you need to know ab