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Black Hat SEO vs White Hat SEO - Difference and Comparison The difference between black hat and white hat SEO relates to the specific techniques used when trying to improve the search engine ranking of a website or web page. Search engine optimization or SEO is the process by which volume and quality of traffic to a web site can be improved. The higher ranked a site is higher on the search engine results pages (SERP), the more visitors the website naturally gets. Owing to the rising importance of search engines like Google, SEO is a much sought-after internet marketing strategy. Search engines determine their rankings through propreitary algorithms that are secret and closely guarded. However, these algorithms are based on certain well-known principles. Search engine optimization seeks to apply these principles to improve search ranking. The difference between black hat and white hat SEO relates to what techniques are used when applying these principles. Black hat SEO refers

What is full form SEO,SEM,PPC,SMO,SMM,SEA ? SEO :- Searching Engine Optimization SEM :- Searching Engine Marketing PPC :- Pay Per Click SMO :- Social Meida Optimization SMM :- Social Media Marketing SEA :- Searching Engine Advertisement What Is SEO? Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO). SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines. This SEO tutorial covers all the necessary information you need to know ab