Why will a client accept your tender, bid or proposal? More key selling arguments
When it comes to key selling arguments for your professional services tenders, bids and proposals it can be hard to distil down precisely the benefits you bring and the value you offer. Here some questions and tips to help you strategically work through what it is exactly you are offering clients in your tenders, bids and proposals: First, why will a client accept your proposal and buy what you have on offer? Will you solve a problem? one they’re already conscious of? one they don’t really know about or recognise as significant yet? Will you deliver a big benefit or upside? an advantage they’re actively seeking? or a benefit they don’t yet understand is available to them? Will you relieve their pain? a problem which is causing them “agony”? pain they’ve learned to live with? discomfort of which they’re not yet mindful? save them from embarrassment or loss of reputation? Will you give them pleasure? increase their status or brand value? make them look good