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Duplicate content is content that appears on the Internet in more than one place (URL). When there are multiple pieces of identical content on the Internet, it is difficult for search engines to decide which version is more relevant to a given search query. To provide the best search experience, search engines will rarely show multiple duplicate pieces of content and thus, are forced to choose which version is most likely to be the original—or best. The Three Biggest Issues with Duplicate Content Search engines don't know which version(s) to include/exclude from their indices Search engines don't know whether to direct the link metrics (trust, authority, anchor text, link juice, etc.) to one page, or keep it separated between multiple versions Search engines don't know which version(s) to rank for query results When duplicate content is present, site owners suffer rankings and traffic losses, and search engines provide less relevant results. Duplicate Con

The moment you setup a site in WordPress you are advised to use XML sitemap so that your sitemaps can be auto generated and google can be informed about your blog/website pages and it can be crawled. Way back in the “good old days” of SEO, many “SEO firms” made a pretty good living “submitting your website to thousands of search engines.” While that has never been a sound tactic/method of achieving SEO nirvana, today’s SEO provides us with opportunities to ensure that we get our content – in all shapes, sizes, and forms – indexed in the search engines, to the best of our ability. When it comes to the crawling phase of SEO and bot visibility, we often first check what we hold from search engines via robots.txt and meta robots tag usage. But equally important is the content/URLs that we feed search engines. Long ago, the best practice was to create an HTML sitemap of at least all your higher-level pages and link this HTML sitemap from the footer of all site pages. Thi