Posts

Showing posts from April, 2016

What is Google Webmaster Tools?

Image
Google Search Console (previously Google Webmaster Tools) is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. As of May 20, 2015, Google re-branded Google Webmaster Tools as Google Search Console. And the best part? It’s absolutely free. If you don’t have a GWT account, then you need to go get one now. This guide to Google Webmaster Tools will walk you through the various features of this tool, and give you insight into what actionable data can be found within. (For more in-depth help, go to Google’s Webmaster Help.) Verification Before you can access any data on your site, you have to prove that you’re an authorized representative of the site. This is done through a process of verification. There are five main methods of verification currently in place for GWT. There’s no real preference as to which method you use, although the first two tend to be the most commonly used as they’ve

What is a schema tag?

Image
Schema is a type of microdata that makes it easier for search engines to parse and interpret the information on your web pages more effectively so they can serve relevant results to users based on search queries. What do you mean by schema? A schema is a collection of database objects (as far as this hour is concerned—tables) associated with one particular database username. This username is called the schema owner, or the owner of the related group of objects. You may have one or multiple schemas in a database.

What is a backlink?

Image
In search engine optimization ( SEO ) terminology a backlink is a hyperlink that links from a Web page, back to your own Web page or Web site. Also called an Inbound Link (IBL) these links are important in determining the popularity (or importance) of your Web site.

What is Google Indexing?

Image
In layman word, Indexing is the process of adding Webpages into Google search. Depending upon what meta tag you used for your page (Index or NO-index), Google crawl and index your pages. No-index means that page will not be added in Web search. By default any WordPress post or pages are indexable. A good idea for better search engine ranking is to let only vital part of your blog/Website be in index and do not index un-necessary archive like tags, categories and all such pages. There are millions of websites on this earth but are everyone satisfied with the crawling rate?? No!! Even you must have felt this at the beginning that why aren’t your articles getting indexed. Let us see some major factors which play important role at the backend of crawling and indexing:

What is Google Crawling?

Image
Crawling means follow a path. In SEO word, crawling means following your links and crawling your Website. When bots come to your Website (On any page), it follows other linked page and crawl your site. This is one reason we create site map, as it contains all the links of our blog and bots uses it to deep crawl our pages. Usually we stop crawling of a certain part of our site is by using Robots.txt file.

Google Rank Only Responsive Mobile-Friendly Website

Image
Google has stated multiple times that responsive design is their preferred mobile configuration, leading many to speculate that responsive sites might get a rankings boost. Columnist Clay Cazier explores this idea to see if it has any merit. Whether we cite the statistic that “more Google searches take place on mobile devices than on computers in 10 countries including the US” or consider the importance placed on Google’s “Mobilegeddon” update, it’s no secret that mobile configuration is a big part of the future of SEO and digital marketing in general. It could be said that true success in Google is synonymous with having a successful mobile presence. But what kind of mobile presence? When it comes to designing a mobile website, there are three choices: responsive, adaptive and traditional “m.” mobile sites. Does Google prefer one over another? Is there a difference in preferring a design and using it as a ranking factor? Mobile Configurations Before we move forward, let

Meta Robots Tag: Noindex, Nofollow, Noarchive, Noodp & Noydir

Image
Meta robots tag controls spiders from crawling and indexing your webpage or post. In this post, we will see all types of tags in detail. We can use more than one meta tags in a webpage but its not a good practice because it can cause conflicts. Hence it should occur only once in a webpage. Default Meta Robots Tag If you don’t specify any meta tag in a webpage then by default spider will crawl and index your webpage. you can say that it considers below meta tag by default. <meta name="robots" content="index, follow"" /> <meta name="robots" content="none"> Meta robots noindex It prevents page from being indexed. It means if you specify below meta tag for a page then that page would not come up in search results. For example: you wouldn’t want your author pages to come up in search results so to prevent it you can use below Meta robots tag in author pages. <meta name="robots" content="noindex&quo

What is a Meta Tag?

Image
Meta tags are snippets of text that describe a page's content; the meta tags don't appear on the page itself, but only in the page's code. We all know tags from blog culture, and meta tags are more or less the same thing, little content descriptors that help tell search engines what a web page is about.