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In layman word, Indexing is the process of adding Webpages into Google search. Depending upon what meta tag you used for your page (Index or NO-index), Google crawl and index your pages. No-index means that page will not be added in Web search. By default any WordPress post or pages are indexable. A good idea for better search engine ranking is to let only vital part of your blog/Website be in index and do not index un-necessary archive like tags, categories and all such pages. There are millions of websites on this earth but are everyone satisfied with the crawling rate?? No!! Even you must have felt this at the beginning that why aren’t your articles getting indexed. Let us see some major factors which play important role at the backend of crawling and indexing:

Crawling means follow a path. In SEO word, crawling means following your links and crawling your Website. When bots come to your Website (On any page), it follows other linked page and crawl your site. This is one reason we create site map, as it contains all the links of our blog and bots uses it to deep crawl our pages. Usually we stop crawling of a certain part of our site is by using Robots.txt file.

Google has stated multiple times that responsive design is their preferred mobile configuration, leading many to speculate that responsive sites might get a rankings boost. Columnist Clay Cazier explores this idea to see if it has any merit. Whether we cite the statistic that “more Google searches take place on mobile devices than on computers in 10 countries including the US” or consider the importance placed on Google’s “Mobilegeddon” update, it’s no secret that mobile configuration is a big part of the future of SEO and digital marketing in general. It could be said that true success in Google is synonymous with having a successful mobile presence. But what kind of mobile presence? When it comes to designing a mobile website, there are three choices: responsive, adaptive and traditional “m.” mobile sites. Does Google prefer one over another? Is there a difference in preferring a design and using it as a ranking factor? Mobile Configurations Before we move forward, let...

Meta robots tag controls spiders from crawling and indexing your webpage or post. In this post, we will see all types of tags in detail. We can use more than one meta tags in a webpage but its not a good practice because it can cause conflicts. Hence it should occur only once in a webpage. Default Meta Robots Tag If you don’t specify any meta tag in a webpage then by default spider will crawl and index your webpage. you can say that it considers below meta tag by default. <meta name="robots" content="index, follow"" /> <meta name="robots" content="none"> Meta robots noindex It prevents page from being indexed. It means if you specify below meta tag for a page then that page would not come up in search results. For example: you wouldn’t want your author pages to come up in search results so to prevent it you can use below Meta robots tag in author pages. <meta name="robots" content="noindex...

Meta tags are snippets of text that describe a page's content; the meta tags don't appear on the page itself, but only in the page's code. We all know tags from blog culture, and meta tags are more or less the same thing, little content descriptors that help tell search engines what a web page is about.

Black Hat SEO vs White Hat SEO - Difference and Comparison The difference between black hat and white hat SEO relates to the specific techniques used when trying to improve the search engine ranking of a website or web page. Search engine optimization or SEO is the process by which volume and quality of traffic to a web site can be improved. The higher ranked a site is higher on the search engine results pages (SERP), the more visitors the website naturally gets. Owing to the rising importance of search engines like Google, SEO is a much sought-after internet marketing strategy. Search engines determine their rankings through propreitary algorithms that are secret and closely guarded. However, these algorithms are based on certain well-known principles. Search engine optimization seeks to apply these principles to improve search ranking. The difference between black hat and white hat SEO relates to what techniques are used when applying these principles. Black hat SEO refers ...

What is full form SEO,SEM,PPC,SMO,SMM,SEA ? SEO :- Searching Engine Optimization SEM :- Searching Engine Marketing PPC :- Pay Per Click SMO :- Social Meida Optimization SMM :- Social Media Marketing SEA :- Searching Engine Advertisement What Is SEO? Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO). SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines. This SEO tutorial covers all the necessary information you need to know ab...